The Campaign Spending Ecosystem
Every dollar raised by a political campaign eventually flows to vendors. In the 2024 cycle, disbursement records show payments to 33,697 unique vendors totaling $8.76B.
Top 20 Campaign Vendors by Revenue
| Rank | Vendor | Total Received | % of Total |
|---|---|---|---|
| 1 | Media Buying & Analytics Llc | $333.8M | 3.81% |
| 2 | Strategic Media Services, Inc. | $270.6M | 3.09% |
| 3 | American Express | $194.2M | 2.22% |
| 4 | Gambit Strategies Llc | $140.2M | 1.60% |
| 5 | Screen Strategies Media | $139.8M | 1.60% |
| 6 | Grassroots Media | $129.4M | 1.48% |
| 7 | Actblue Technical Services | $125.3M | 1.43% |
| 8 | Dupont Circle Strategies Llc | $122.6M | 1.40% |
| 9 | Jim A Norris For The United States President | $121.2M | 1.38% |
| 10 | Bully Pulpit Interactive Llc | $114.2M | 1.30% |
| 11 | Gusto | $112.5M | 1.28% |
| 12 | Google Llc | $85.9M | 0.98% |
| 13 | Mothership Strategies | $79.1M | 0.90% |
| 14 | Missionwired | $71.9M | 0.82% |
| 15 | AL Media | $71.2M | 0.81% |
| 16 | Canal Partners Media | $67.6M | 0.77% |
| 17 | Coinbase | $63.5M | 0.73% |
| 18 | Targeted Victory | $62.2M | 0.71% |
| 19 | Targeted Victory Llc | $61.1M | 0.70% |
| 20 | United States OF America Inc | $52.0M | 0.59% |
Where Does the Money Go?
- Digital Advertising -- Facebook, Google, and programmatic ad platforms
- TV/Media Buying -- Television and radio ad placements
- Political Consulting -- Strategy, polling, and opposition research
- Direct Mail -- Printing and mailing of fundraising appeals
- Payroll and Staffing -- Campaign staff salaries
Methodology
Vendor data is extracted from FEC disbursement records for the 2024 election cycle.